Sales Analysis
Sales analysis and demographic information of a proven sales record.
Below, you will find detailed insights into the sales history of my artwork and an analysis of the collector demographics that support my work. This information highlights where my pieces have found homes, the regions and communities that have shown strong interest, and the evolving patterns of my collector base. Whether you are a curator, gallery, or potential collaborator, this analysis offers valuable context for understanding the reach and resonance of my art.
Sales data updated as of July 20th, 2025
General Sales Statistics at a Glance
From February 2024 to July 2025, I have had 82 sales, totalling $13,780. 18 of those were original paintings, 62 were limited reproductions, and 2 were open reproductions. The majority of those sales were made within the last six months, as I have been focusing on scaling advertising efforts, after finding methods that finally work.
The majority of art sales today are successfully driven through online platforms, leveraging the power of paid social media advertising and carefully designed sales funnels. These digital tools allow for precise targeting of ideal collectors, delivering artwork directly to those most likely to connect with it. By applying data-driven strategies—honed through my background in software development and affiliate marketing—I’m able to track engagement, optimize ad spend, and guide potential buyers seamlessly from discovery to purchase. This approach not only amplifies visibility but also creates a scalable, repeatable model for reaching new audiences and building lasting relationships with collectors.
Original Painting Sales
Original painting sales totaled $8,410. My highest price point original was $1,980, with an average sale price point of $467.
The majority of original paintings sales are made in-person or during an exhibit, or through connections made during an exhibit.
Reproduction Sales
Reproduction sales totaled $5,430. My highest reproduction sale was $480, with an average sale of $96.
The majority of reproduction sales are made online, through my website.
Collector Demographics
Through ongoing sales and collector engagement, clear patterns have emerged in the audiences drawn to my work. My original paintings primarily appeal to retired or upper-aged men within the middle to upper class, who are often seeking meaningful, lasting additions to their personal collections. In contrast, my limited edition reproductions tend to resonate most with middle-aged women, spanning a broad range of backgrounds without a specific leaning toward any particular wealth class. This diversity reflects the wide emotional and aesthetic reach of my artwork across different communities.
Geographical Sales by City
The majority of my art sales are concentrated on the East Coast of the United States, with a smaller but meaningful presence on the West Coast. This geographic pattern is likely influenced by the strong Americana themes woven throughout my work—imagery that resonates deeply with collectors drawn to nostalgic and regional narratives. Growing up in Appalachia, Ohio, surrounded by Midwestern traditions and landscapes, has shaped my artistic voice. These roots continue to inspire pieces that reflect the spirit, history, and character of rural and small-town America, connecting especially with audiences who appreciate that heritage.
Geographical Sales by State
The states with the highest number of sales are in the first pie graph. In order to better understand regional interest, I have also included a second pie graph, which is adjusted for population of each state over sales. When adjusted for population, the states with the highest per capita sales are in the second pie graph:
(sales / (state population / US population))
This indicates a strong regional interest in my work, particularly in areas with rich cultural histories and vibrant art communities, especially in Appalachian or rural states. The data suggests that my art resonates well in regions that appreciate Americana themes and narrative-driven pieces. This information can be valuable for curators and galleries considering exhibitions, as it highlights potential markets where my work has already found a receptive audience.